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Avatar Holdings Is Now AV Homes, Inc.

New Name.  Same Dependable Company.

On Feb. 15, 2012 Avatar Holdings Inc. changed its name to AV Homes, Inc.  The new name was chosen to communicate an unmistakable business identity to its customers while maintaining a linkage to its long and successful history.  The new name is one element of a much larger strategic planning initiative that was recently undertaken to allow the company to participate in the much anticipated rebound of the homebuilding sector.  Selected elements of the strategic plan, conducted with assistance from the real estate advisory firm RCLCO, include:

  • A focus on the 55+ active adult market; a secondary focus on family communities
  • Development of new product brands to serve the changing needs of the 55+ market
  • Broadening the geographic footprint of the company
  • A business model that is nimble, customer-savvy and operationally efficient

As an acknowledged national leader in real estate development, Avatar® builds far more than houses. Our business is really one of creating “ideal habitats for living” – with each new community envisioned from the ground up to be unique in identity, respectful to the environmental integrity of its site, and deeply satisfying for those who live there. We’re proud of the awards & industry recognition we earn year after year, but prouder still of our success at an even loftier agenda: to build communities that personify comfort, encourage healthy living, and embody enduring value.

In the weeks to come, you’ll be seeing more evidence of this name change as we prepare to introduce a new website designed to better serve your information needs.